Job Description
Join our dynamic marketing team at Blue Ridge Innovations! We're seeking a creative Part-Time Marketing Associate to drive brand awareness and engagement in the vibrant Charlotte market. This flexible 20-hour/week role offers remote flexibility with occasional in-person collaboration. Perfect for students or professionals seeking work-life balance while gaining valuable experience in digital marketing and campaign management.
Responsibilities
- Develop and execute social media content across platforms (Instagram, LinkedIn, TikTok)
- Assist with email marketing campaigns and newsletter creation
- Track and analyze campaign performance metrics using Google Analytics
- Collaborate on content creation for blog posts and promotional materials
- Support local event coordination and community outreach initiatives
- Manage digital advertising budgets and optimize PPC campaigns
- Conduct market research and competitor analysis
Qualifications
- Associate's degree in Marketing or related field (or equivalent experience)
- 1+ years of hands-on digital marketing experience
- Proficiency with Canva, Adobe Creative Suite, and social media tools
- Strong analytical skills with attention to detail
- Excellent written and verbal communication abilities
- Ability to work independently with minimal supervision
- Valid North Carolina driver's license for occasional client meetings
- Portfolio demonstrating marketing campaign examples