Job Description
Are you a creative marketing professional seeking a flexible opportunity to balance work with life? Apex Digital Solutions is looking for a talented Part-Time Digital Marketing Specialist to join our dynamic team in Austin, Texas. In this role, you will help drive brand awareness and lead generation through strategic SEO, content creation, and social media management.
We offer a competitive hourly rate, a collaborative remote-friendly culture, and the chance to make a tangible impact on our clients' success. If you are self-motivated and eager to grow your career in a fast-paced environment, we want to hear from you.
Responsibilities
- Develop and implement comprehensive SEO strategies to improve organic search rankings and drive website traffic.
- Manage and grow social media presence across LinkedIn, Twitter, and Instagram, creating engaging content calendars.
- Conduct keyword research and competitor analysis to identify new growth opportunities.
- Create high-quality blog posts, landing pages, and email newsletters that resonate with our target audience.
- Monitor and analyze campaign performance using Google Analytics and other marketing tools to report on ROI.
- Collaborate with the design team to ensure all marketing materials align with brand guidelines.
- Assist in the management of paid advertising campaigns (PPC) and budget allocation.
Qualifications
- 1-2 years of experience in digital marketing, SEO, or content creation.
- Proficiency in SEO tools such as SEMrush, Ahrefs, or Moz.
- Strong understanding of Google Analytics and Google Search Console.
- Excellent written and verbal communication skills.
- Ability to work independently and manage time effectively in a part-time capacity.
- Familiarity with HTML and basic web design principles is a plus.
- High school diploma or equivalent; Bachelor's degree in Marketing, Communications, or a related field preferred.