Job Description
Join a dynamic team and accelerate your career with Apex Digital Solutions!
We are seeking a talented and detail-oriented Part-Time SEO & Content Specialist to join our growing marketing department. In this role, you will play a pivotal part in driving organic traffic and enhancing our brand presence across digital platforms. If you are passionate about data-driven strategies and creative storytelling, we want to hear from you.
As a key member of our team, you will collaborate with cross-functional departments to ensure our content not only ranks well but also converts visitors into loyal customers.
Responsibilities
- SEO Strategy Execution: Conduct keyword research and competitor analysis to develop and implement effective SEO strategies that drive organic growth.
- Content Management: Create, edit, and optimize high-quality blog posts, landing pages, and product descriptions to improve search engine rankings.
- Technical Optimization: Work closely with the web development team to ensure site structure, meta tags, and alt text are optimized for maximum visibility.
- Performance Analysis: Monitor website traffic using Google Analytics 4, providing weekly reports on key performance indicators (KPIs) and suggesting improvements.
- Link Building: Identify and outreach for high-quality backlinks to boost domain authority and credibility.
- Content Calendar: Assist in managing the editorial calendar and ensuring timely delivery of content aligned with marketing campaigns.
Qualifications
- Education: Bachelor’s degree in Marketing, Communications, English, or a related field.
- Experience: 1-2 years of experience in SEO, content marketing, or digital marketing.
- Technical Skills: Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Moz) and CMS platforms (e.g., WordPress).
- Analytical Mindset: Strong ability to interpret data and translate insights into actionable content strategies.
- Communication: Excellent written and verbal communication skills in English.
- Self-Motivation: Ability to work independently and manage time effectively in a part-time capacity.