Job Description
Are you a results-driven digital strategist looking for a flexible work-life balance? Innovate Louisville LLC is seeking a highly skilled Part-Time Digital Marketing Specialist to join our growing team. In this role, you will take ownership of our SEO efforts and content strategy, directly impacting our market presence in the Kentucky region.
We value creativity, analytical thinking, and a proactive approach to digital trends. This position offers the perfect opportunity for a professional to work remotely or in our downtown office on a hybrid schedule.
Responsibilities
- SEO Optimization: Conduct comprehensive keyword research and on-page SEO audits to improve organic search rankings for key local and national search terms.
- Content Strategy: Develop and edit high-quality blog posts, landing pages, and social media copy that engage our audience and drive conversions.
- Analytics & Reporting: Monitor website traffic using Google Analytics 4; generate weekly performance reports and recommend actionable insights.
- Technical SEO: Collaborate with web developers to ensure site speed, mobile-friendliness, and structured data markup are optimized.
- Link Building: Execute outreach campaigns to build high-authority backlinks relevant to the Louisville and Kentucky business community.
Qualifications
- Experience: Minimum of 2 years of experience in digital marketing, SEO, or content management.
- Tools: Proficient in Google Analytics, Search Console, and SEO tools like Ahrefs or SEMrush.
- Skills: Strong understanding of HTML/CSS basics and content management systems (WordPress).
- Communication: Excellent written and verbal communication skills.
- Flexibility: Ability to work independently and manage time effectively in a part-time capacity.