Job Description
Join our dynamic marketing team at GrowthWave Solutions and make an impact in Charlotte's growing digital landscape! We're seeking a creative Part-Time Digital Marketing Specialist to drive brand awareness and customer engagement. This flexible role offers hybrid work options with 20-25 hours/week, perfect for students or professionals seeking work-life balance. Collaborate with innovative teams in our modern Uptown Charlotte office while gaining hands-on experience with cutting-edge marketing tools. What You'll Love: Competitive hourly pay, professional development stipend, and a culture that values creativity and results.
Responsibilities
- Execute multi-channel digital campaigns across social media, email, and PPC platforms
- Analyze performance metrics using Google Analytics and optimize content strategies
- Manage content calendars and create engaging copy for brand channels
- Conduct A/B testing to improve conversion rates and ROI
- Collaborate with design team to produce visual assets for campaigns
- Monitor industry trends and recommend innovative marketing approaches
- Prepare weekly performance reports for stakeholders
Qualifications
- 1-3 years of digital marketing experience with portfolio samples
- Proficiency in Google Analytics, Meta Business Suite, and SEMrush
- Strong written communication skills with attention to detail
- Experience with email marketing automation tools (Mailchimp preferred)
- Basic graphic design skills using Canva or Adobe Creative Suite
- Ability to work independently with minimal supervision
- Currently enrolled in or recent graduate of marketing/business program
- Local Charlotte residency required for occasional in-office collaboration