Job Description
Join InnovateNYC's dynamic marketing team as a Part-Time Digital Marketing Specialist! We're seeking a creative professional to drive our online presence and execute data-driven campaigns. This flexible 20-hour/week role offers remote options with in-office collaboration in Manhattan. Perfect for experienced marketers seeking work-life balance while making impact. Competitive compensation plus performance bonuses!
Responsibilities
- Develop and execute SEO/SEM strategies to increase organic traffic
- Manage social media campaigns across LinkedIn, Instagram, and TikTok
- Create engaging content (blogs, videos, graphics) for digital channels
- Analyze campaign performance using Google Analytics and Adobe Analytics
- Optimize conversion funnels and A/B test landing pages
- Collaborate with design team on visual assets
- Report on KPIs and provide monthly performance insights
Qualifications
- 3+ years digital marketing experience with proven results
- Expertise in Google Analytics, SEMrush, and social media advertising
- Proficiency in content creation tools (Canva, Adobe Creative Suite)
- Strong analytical skills with data-driven mindset
- Excellent written and verbal communication skills
- Ability to work independently with minimal supervision
- Portfolio demonstrating successful campaign execution