Job Description
Join our dynamic marketing team at Innovate Marketing Group! We're seeking a creative Part-Time Digital Marketing Specialist to drive online growth for our Dallas-based clients. This flexible 20-hour/week role offers the perfect opportunity to hone your skills while making a tangible impact. Work in a collaborative environment with industry-leading tools and mentorship from seasoned professionals. Ideal for students, career changers, or professionals seeking work-life balance.
Responsibilities
- Execute multi-channel digital campaigns across social media, email, and PPC platforms
- Analyze performance metrics and optimize strategies using Google Analytics
- Create engaging content including blog posts, graphics, and video snippets
- Manage client communication and reporting dashboards
- Collaborate with design team on visual campaign assets
- Research industry trends and competitive landscape
- Assist in SEO optimization for client websites
Qualifications
- 1+ years of digital marketing experience or relevant internship
- Proficiency in Google Ads, Facebook Business Manager, and Mailchimp
- Strong analytical skills with attention to detail
- Excellent written communication and content creation abilities
- Basic graphic design skills (Canva/Adobe Creative Suite)
- Self-motivated with ability to manage multiple projects
- Currently enrolled in marketing/communications program or equivalent experience