Job Description
InnovateDC Solutions is seeking a dynamic Digital Marketing Specialist to revolutionize our clients' online presence in the heart of Washington DC. Join our award-winning team where creativity meets strategy, and make your mark on the nation's capital's digital landscape. We offer flexible arrangements including full-time and part-time options to suit your lifestyle.
As a key player in our marketing division, you'll craft compelling campaigns that drive engagement and conversions. Our competitive compensation package includes salary, performance bonuses, and professional development opportunities. Work remotely 2 days/week from our vibrant downtown DC office.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, PPC, and social media
- Create data-driven content calendars for blogs, social platforms, and email campaigns
- Analyze campaign performance using Google Analytics, SEMrush, and marketing automation tools
- Optimize conversion funnels to improve ROI and customer acquisition metrics
- Collaborate with design teams to ensure brand consistency across all digital assets
- Stay current with industry trends and algorithm updates for major platforms
- Present monthly performance reports to stakeholders with actionable insights
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years digital marketing experience with proven campaign success
- Expertise in Google Analytics, Google Ads, and Facebook Business Manager
- Strong analytical skills with ability to interpret complex data sets
- Proficiency in marketing automation platforms (HubSpot/Mailchimp)
- Exceptional written communication and storytelling abilities
- Certification in Google Ads or HubSpot preferred