Job Description
About the Opportunity: Columbus Digital Innovations is a premier digital agency based in the heart of Columbus, OH. We are looking for a passionate and skilled Digital Marketing Specialist to join our dynamic team. Whether you are seeking a full-time career path or a flexible part-time position, we offer a collaborative environment and competitive compensation.
We specialize in helping local businesses scale through data-driven strategies and creative storytelling.
Responsibilities
- Execute SEO and Content Strategy: Optimize website content to improve search engine rankings and drive organic traffic.
- Social Media Management: Develop and curate engaging posts for LinkedIn, Facebook, and Instagram to build brand community.
- Analytics & Reporting: Monitor key performance indicators (KPIs) using Google Analytics and provide monthly performance reports.
- Creative Copywriting: Write compelling blog posts, email newsletters, and ad copy tailored to target audiences.
- Market Research: Conduct competitor analysis and trend research to identify new growth opportunities in the Columbus market.
- Campaign Management: Assist in the planning and execution of digital marketing campaigns across various channels.
Qualifications
- Experience: 1-3 years of experience in digital marketing, content writing, or SEO.
- Education: Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- Technical Skills: Proficiency in CMS platforms (WordPress) and analytics tools (Google Analytics).
- Writing Skills: Exceptional command of the English language with a focus on clarity and persuasion.
- Flexibility: Ability to adapt to both full-time and part-time working schedules.
- Tools: Familiarity with SEO tools such as SEMrush or Ahrefs is a plus.