Job Description
Are you a creative professional looking for flexible schedule options in Columbus? Innovate Columbus Group is currently hiring a dynamic Digital Marketing Specialist to join our expanding team. We are committed to providing a supportive environment for both Full Time and Part Time employees.
We are a leading marketing agency in the Midwest, dedicated to helping local businesses grow. We value work-life balance, professional development, and a diverse workplace. If you are ready to advance your career with a company that values your time and talent, apply today!
Responsibilities
- Develop and execute multi-channel digital marketing campaigns to drive brand awareness and lead generation.
- Manage social media platforms, including content creation, scheduling, and community engagement.
- Analyze website traffic and campaign performance using Google Analytics and other SEO tools.
- Collaborate with the design team to create compelling visual assets and copy.
- Conduct keyword research and competitor analysis to improve search engine rankings.
- Monitor and report on KPIs, providing monthly insights to the marketing director.
- Assist in optimizing landing pages to improve conversion rates.
Qualifications
- High school diploma or equivalent; Bachelor’s degree in Marketing, Communications, or related field preferred.
- Proven experience in digital marketing, social media management, or content creation.
- Strong understanding of SEO, SEM, and Google Analytics.
- Excellent written and verbal communication skills.
- Ability to work independently in a remote or hybrid setting.
- Proficiency in Microsoft Office Suite and marketing software (e.g., HubSpot, Mailchimp).
- Self-motivated with the ability to manage multiple projects simultaneously.