Job Description
Join Capital Innovations Group, a dynamic marketing agency at the heart of Washington DC's thriving tech scene. We're seeking a passionate Digital Marketing Specialist to drive our client's digital transformation. This full-time role offers competitive compensation, flexible scheduling options, and opportunities for career growth. We also offer part-time positions for qualified candidates seeking reduced hours.
Our ideal candidate thrives in fast-paced environments, embraces data-driven strategies, and brings innovative ideas to the table. Enjoy modern workspace benefits including health insurance, retirement plans, and professional development stipends.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across social media, email, and SEO platforms
- Analyze campaign performance metrics using tools like Google Analytics and Adobe Analytics
- Create compelling content for blogs, social media, and email newsletters
- Manage paid advertising budgets across Google Ads and social media platforms
- Conduct market research to identify emerging trends and competitive opportunities
- Collaborate with design teams to produce high-quality marketing assets
- Optimize conversion funnels and improve customer journey touchpoints
- Prepare monthly performance reports for key stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of experience in digital marketing with proven campaign results
- Proficiency in SEO/SEM tools (Ahrefs, SEMrush, Google Search Console)
- Strong analytical skills with ability to translate data into actionable insights
- Experience with marketing automation platforms (HubSpot, Marketo)
- Excellent written communication and storytelling abilities
- Creative problem-solving mindset with attention to detail
- Ability to manage multiple projects simultaneously in deadline-driven environment