Job Description
Join Raleigh's fastest-growing tech marketing team! Innovate Raleigh Solutions is seeking a dynamic Digital Marketing Specialist to drive our client campaigns. This full-time role offers hybrid work options and competitive benefits. Part-time opportunities also available for qualified candidates seeking flexible schedules. Perfect for ambitious marketers looking to scale their careers in the Triangle's booming tech scene.
Responsibilities
- Execute multi-channel digital marketing campaigns across SEO, SEM, and social platforms
- Analyze performance metrics using Google Analytics and marketing automation tools
- Develop compelling content for blogs, emails, and landing pages
- Manage PPC budgets and optimize ad spend for maximum ROI
- Collaborate with design team to create brand-aligned visual assets
- Conduct market research and competitor analysis
- Lead quarterly marketing strategy reviews with stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of digital marketing experience with proven campaign results
- Expertise in Google Ads, Facebook Ads Manager, and SEO tools
- Proficiency in marketing automation platforms (HubSpot/Marketo)
- Strong analytical skills with data-driven decision-making ability
- Excellent written communication and project management skills
- Certification in Google Analytics or HubSpot preferred