Job Description
Join Innovate NYC Solutions, a leading digital marketing agency in Manhattan, and transform brands through cutting-edge strategies. We're seeking a creative Digital Marketing Specialist to drive client growth across multiple channels. Enjoy flexible scheduling options including full-time and part-time roles with competitive benefits and remote work opportunities. Our collaborative environment fosters innovation while supporting professional development through mentorship programs and industry certifications.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, SEM, social media, and email marketing
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation tools
- Create compelling content including blog posts, ad copy, and social media assets
- Manage paid advertising budgets across Google Ads, Meta Ads, and LinkedIn Ads
- Conduct market research and competitor analysis to identify growth opportunities
- Collaborate with design teams to produce high-impact visual marketing materials
- Generate monthly performance reports and strategic recommendations
- Stay updated on digital marketing trends and algorithm changes
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3+ years of hands-on digital marketing experience with proven ROI results
- Advanced proficiency in Google Analytics, Google Ads, and Meta Business Suite
- Strong understanding of SEO best practices and content marketing strategies
- Experience with marketing automation platforms (HubSpot, Marketo, or Mailchimp)
- Excellent analytical skills with ability to translate data into actionable insights
- Exceptional written and verbal communication skills
- Ability to manage multiple projects simultaneously in a fast-paced environment