Job Description
Are you ready to shape the digital landscape in the heart of the Midwest? Velocity Marketing Group is seeking a driven and creative Digital Marketing Specialist to join our dynamic team in Kansas City, Missouri.
We are a forward-thinking agency helping local businesses scale to national levels. If you thrive in a fast-paced environment and have a passion for SEO, content strategy, and brand storytelling, we want to meet you. This is a unique opportunity to contribute to a culture that values innovation, collaboration, and community impact.
Why Join Us?
• Competitive salary and comprehensive benefits package.
• Hybrid work model allowing for flexibility in Kansas City.
• Professional development opportunities and mentorship programs.
Responsibilities
- Strategic Campaign Management: Develop and execute comprehensive digital marketing strategies that drive traffic and increase conversion rates for diverse clients.
- SEO & Analytics: Optimize web content for search engines using advanced keyword research and analytics tools (Google Analytics, SEMrush, Moz).
- Social Media Engagement: Curate and post high-quality content across LinkedIn, Instagram, and Facebook to build a loyal community and enhance brand awareness.
- Content Creation: Write compelling copy for blogs, email newsletters, and landing pages that resonates with diverse target audiences.
- Market Research: Monitor industry trends and competitor activities to identify new growth opportunities and actionable insights.
- Campaign Reporting: Track KPIs and generate monthly reports to demonstrate ROI and suggest optimization strategies.
Qualifications
- Education: Bachelor’s degree in Marketing, Communications, or a related field preferred.
- Experience: Minimum of 3 years of professional experience in digital marketing or a similar role.
- Technical Skills: Proficiency in CMS platforms (WordPress), Google Ads, and basic HTML/CSS.
- Communication: Excellent written and verbal communication skills with a keen attention to detail.
- Flexibility: Ability to manage multiple projects simultaneously in a hybrid work environment.
- Tools: Familiarity with CRM software (Salesforce, HubSpot) is a plus.