Job Description
Join our innovative marketing team at Growth Dynamics Inc. in the heart of San Francisco! We're seeking a creative Digital Marketing Specialist to drive our brand's online presence and customer acquisition strategies. This hybrid role offers flexibility with 2 remote days per week and competitive benefits including health insurance, retirement plans, and professional development stipends. Perfect for ambitious marketers ready to make an impact in the tech capital of the world.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across social media, email, and SEO platforms
- Analyze performance metrics using Google Analytics and Adobe Analytics to optimize campaign ROI
- Create compelling content including blog posts, video scripts, and social media graphics
- Manage paid advertising budgets across Google Ads and Meta platforms with focus on CPA reduction
- Collaborate with product team to align marketing initiatives with product launches
- Conduct A/B testing on landing pages and email campaigns
- Generate monthly performance reports with actionable insights for leadership
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (3+ years experience accepted)
- Proficiency in Google Analytics, SEMrush, and marketing automation tools
- Proven experience with paid advertising campaigns (Google Ads, Meta Ads)
- Strong content creation skills with portfolio examples
- Ability to work independently and in cross-functional teams
- Experience with CRM systems (Salesforce preferred)
- Basic understanding of HTML/CSS for landing page optimization
- San Francisco Bay Area residency required for occasional in-office collaboration