Job Description
Join our dynamic marketing team at GrowthTech Innovations! We're seeking a creative Digital Marketing Specialist to drive brand awareness and customer engagement in San Jose's thriving tech ecosystem. This flexible part-time role offers hybrid work arrangements and the chance to work with cutting-edge digital tools while making a tangible impact. Perfect for professionals seeking work-life balance without compromising career growth.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across social media, email, and SEO platforms
- Analyze campaign performance metrics using Google Analytics and marketing automation tools
- Create compelling content including blog posts, ad copy, and social media visuals
- Manage paid advertising budgets across Google Ads and social media platforms
- Collaborate with cross-functional teams to align marketing initiatives with business goals
- Stay current with digital marketing trends and algorithm updates
- Prepare monthly performance reports and optimization recommendations
Qualifications
- 2+ years of digital marketing experience with proven campaign results
- Proficiency in Google Analytics, SEMrush, and social media management tools
- Strong understanding of SEO/SEM principles and content marketing strategies
- Experience with A/B testing and conversion rate optimization
- Excellent written communication and creative storytelling abilities
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Portfolio demonstrating successful marketing campaigns
- Bachelor's degree in Marketing, Communications, or related field